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posted by A Dived Ref at 1:41 pm
CRM can help business to reap massive rewards. The sad fact is that the software is usually used as a tool to make the necessary changes in the business. The CRM tool often gets blamed for not being adopted. Implemented as a change program CRM can be effectively implemented and benefits harvested for years afterwards. CRM provides real competitive advantage. Most CRMs are functionally rich, how they are implemented is the difference between success and failure.
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