Customer Relationship Management

CRM can help business to reap massive rewards. The sad fact is that the software is usually used as a tool to make the necessary changes in the business. The CRM tool often gets blamed for not being adopted. Implemented as a change program CRM can be effectively implemented and benefits harvested for years afterwards. CRM provides real competitive advantage. Most CRMs are functionally rich, how they are implemented is the difference between success and failure.

Tuesday, April 25, 2006

Market Sentinel

I worked with a chap who is involved with Market Sentinel. Really interesting stuff they are doing not just on CRM but also competitive advantage and knowing who is talking about you and your business, blogs and more. Highly Recommended Reading!

Customer Relationship Management

Tuesday, April 25, 2006

Market Sentinel

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